Founded in 2003, SFRAW is the largest resource in California for people that feed their pets fresh food.
We offer our own brand of locally-made pet treats, prepared raw pet foods, herbals, supplements and therapeutic remedies (SFRAW Apothecary line), as well as an unsurpassed selection of exceptional whole food ingredients for people that make their own (DIY) cooked or raw pet food at home or follow prey-model, BARF or other styles of feeding.
With a focus on local, pastured, grass-finished and organic producers, SFRAW has every animal’s best interest at heart.
SFRAW was founded by an idealist with the goal to help animals, humans and the environment by improving the health and wellness of all beings through nutrition and natural husbandry. Member-supported community of people that feed raw or cooked fresh food diets to their pets.
We support local family farms that practice humane, organic, sustainable and pastured farming methods.
We have a HUGE variety of high quality meats, bones, offal, prepared foods, seafood, seasonal products, books, sundries & supplements.
We have maintained an unwavering dedication to the following founding mission and guiding principles:
To give thoughtful consideration to and conduct business in a manner that honors the health and well-being of all species (human, wild, farm and domestic animals);
To be a discriminating purveyor of high-quality, ethically produced, truly wholesome & pure, genuinely natural foods & lifestyle products;
To develop and produce the best wholesome raw pet foods and truly natural pet products with a focus on using pastured, organic, local, sustainable, wild-crafted ingredients;
To provide these products and services at a fair cost to both the consumer and supplier;
To support outstanding ranches, farms, small businesses and individuals that work hard to produce products with integrity and honor;
To unite a diverse community that share a common interest in wholesome foods & Natural Rearing; To cultivate a compassionate and informed community that educate, inspire, and support one another;
To mentor through education about feeding whole fresh food diets to pets and Natural Rearing principles.