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From the fresh, clean, natural farmlands of New Zealand comes a meat so tender, so delicious, that we gave it its own name - Cervena natural tender venison. Cervena is a licensed Appellations, and refers to prime New Zealand farmed Red Deer, raised and processed in a special, high quality manner. In order to qualify as Cervena Natural Tender Venison, the farmed animals must meet specific criteria: Three years and under, Transported and processed according to strict quality-assured standards of the Cervena brand; licensed processing plants are audited bi-annually by an independent agency, Naturally raised. The deer must be able to roam and graze freely in natural conditions on the pastures of the farm. No growth hormones or steroids are administered to the animals. The deer are fed only on grass and can be supplemented during the colder months with only natural feed like hay and silage.
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